The Do’s & Don’ts of Sales Planning for 2019
It’s that time of year again when we frantically follow up all our leads in a desperate attempt to meet our annual sales targets and then quickly outline a sales plan for next year to meet senior management’s budget deadline.
Before you know it, the year comes to an end and you’re either celebrating another annual grind or lamenting about your struggles.
Suddenly it’s 2019 and the “vicious” sales cycle begins again.
But selling does NOT need to be an annual grind. In fact it is very possible for you to celebrate victories every year (regardless of market conditions) and rejoice in how much fun you had achieving them.
Many Bankers and Salespeople find that hard to believe because frankly they have committed to the same sales planning process year after year and fail to rise beyond mediocrity and marginal growth. Why work so hard and why stress?!?
Well, it’s not hard work if you simply plan better and seek to regularly develop your skills so you can also better execute your plan.
This year, before you punch out the same stock standard sales plan, consider these Do’s and Dont’s:
Fundamentally a good sales plan requires these four elements:
Of course there are many more considerations when developing your plan, but start by gathering your colleagues for a collaborative discussion.
Sales planning is NOT an Individual Event…it’s a Team Sport!
Don’t let business growth become an annual grind or a frantic struggle to achieve your annual commission. Bankers and Salespeople can develop a better quality sales life if you take the time to effectively plan (and review) your strategy and seek training (and enlist support) to help you better execute.
Do set a few hours aside this month with your colleagues to start planning for a better (and more enjoyable) 2019!
Article written by Joe Micallef – Sales Strategist & Coach – Grow UP Sales. For advice on how to create a more compelling online profile please email firstname.lastname@example.org or visit the webpage www.growupsales.com
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