To make your “Happy Meal” more inviting, consider the following:
- What adjacent products/solutions make sense to offer
- Create appealing marketing collateral
- Pre-plan events and presentations
- Develop simple delivery (cross sell) processes
- Make it easy for the customer to meet with other specialist bankers
Many Banks do a GREAT JOB with onboarding new customers and providing gifts – cookies, treats, stationery, mugs, etc.
THAT IS AWESOME! But please remember the gift is only one part of a “tasty packaged meal” that is designed to satisfy your customer’s broader financial appetite.
So if you are reading this article and it all sounds too “cute or silly” then please consider this …..
There is a reason why McDonalds called it a Happy Meal. It was designed to make their target market (children) HAPPY.
And they have created millions and millions of happy customers around the world. Don’t we ALL want greater happiness …. and millions of happy customers?
- Convenience makes customers Happy.
- Good deals make customers Happy.
- Solutions for all their problems/goals make customers Happy.
- Happy customers are loyal.
- Happy customers tell others.
Clearly it makes sense to offer “Happy Meals”. So why aren’t you offering your customers “Happy Meals”?!?
Even if you aren’t inspired to offer a “Happy Meal” (per se), I know you want happy customers.
So I strongly recommend you package your solution and consider simple, creative ways to make it easier for your staff to offer and for your customers to become even more happy with your Bank.
Check out my short 4 minute video below for more personal insights on the HOW & WHY of creating “Happy Meals” for your clients and prospects.